Client
Infinity Yacht Sales
Services
Research, Website Design, API Integrations
Year
2021-2022
Infinity Yacht Sales, a premium yacht sales company, required a complete redesign of their website to align with their brand’s luxury appeal and improve functionality. The project involved creating a modern and responsive platform that integrated seamlessly with the YachtWorld API to display dynamic yacht data. I developed the website from scratch, with the team at CI 360 Degrees, combining backend and frontend expertise to deliver a fresh look and feel compared to the previous design.
A significant focus was on backend development, where I integrated the YachtWorld API to pull live yacht data and developed custom post types to efficiently manage listings. Additionally, I implemented custom filtering options, enabling users to search yachts based on criteria such as size, price, location, and type. The user interface was designed to provide an intuitive and visually appealing experience, with a responsive layout optimized for mobile, tablet, and desktop users. To ensure the website’s performance, I optimized API calls, implemented caching, and used lazy-loading for images to minimize load times.
The result was a sleek, modern website that not only enhanced user experience but also met the client’s requirements for real-time data accuracy and improved functionality. The fresh design successfully replaced the outdated version, reflecting the luxury nature of Infinity Yacht Sales while significantly increasing customer engagement through advanced features and an improved browsing experience.
